Wine is a tremendously competitive global industry, in which typically only elite, diversified, and recognizable brands are able to succeed in the international market. For Africa’s black entrepreneur, access to US-consumers represents both a major opportunity and obstacle. Over time, ISAW has evolved into an effective marketing outlet for black-owned and transformational wine brands. As we continue creating a dialog among US wine consumers about the quality and legacy of South Africa’s wine industry, media is represents logical, entertaining, and high-impact method of outreach.
Our most recent piece, a socially developmental music program from Solms Delta Wine Farm can be seen here.