ISAW Ethiopia


In July 2010, in a collaborative effort with Emory University, ISAW was awarded a grant from the University’s Goizueta School of Business to conduct an exploratory trip to Ethiopia. The purpose of the trip was to produce a report of the necessary conditions in the creation of a wine cluster (industry) in Ethiopia. Peter Roberts, a Wine Economist and Director of Social Enterprise at Goizueta led the trip along with a handpicked team of 5 MBA students. Mr. Roberts has produced extensive reports on global wine clusters from Canada to Australia, and this project will leverage his academic background to ensure a successful report.

On the trip, ISAW met with Ethiopian President Girma Wolde-Giorgis, and Minister of Agriculture, Teferea Deribew. Along with the office of Prime Minister, Meles Zenawi, ISAW received the full support of the Ethiopian government for this initiative. The magnitude of this opportunity is enormous. With a well-produced report and significant political capital, ISAW would be in a unique position to foster our mission of building sustainable communities through viticulture in a severely impoverished region of Africa—and, one with ideal growing conditions for wine grapes. Further, Ethiopia is viewed as an opportunity to facilitate collaborative training efforts between ISAW South African winery interests and Ethiopian growers and workers, but as of now, the focus is breathing life into a dormant industry.

You can read the Ethiopian Viticultural Feasibility Study Here

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